Our vision:

To become the most creative international Chinese fragrance company.

Our mission:

We strive to supply the world with wonderful and healthy fragrance experience.

Our values:

We establish the business philosophy of putting customers first, and take customer satisfaction as the only standard to measure our work. The understanding to clients is better than the understanding to ourselves, and the expectation to clients is better than the expectation to ourselves.
Standing on the client's position, we gradually refine and standardize based on the existing business process in order to achieve the purpose of truly providing clients with quality and efficient service. Each employee or employee groups forms part of the supply circulation to external customers.
The initial point of our business is to meet market demands and increase client value. In our business process, we pay special attention to the investigation and analysis of client's consumption ability, consumption preference and consumption behavior. Attaching great importance to the development of new products and the innovation of marketing methods, and dynamically adapt to market demand to avoid the production of products that are detached from the actual needs of customers or subjective assumptions about the market.
We value the ability to be sustainable more than profitability in the moment, and we strongly believe that innovation is an essential part of supporting sustainable development.
We make the work a learning process and learning as a work-based process.
We share an organizational culture.
We are characterized by a reflective nature.
We share through systematic mechanisms for all, transforming into shared organizational knowledge.
We continuously empower the organization itself to achieve improvements in behavior or performance.
Our team trusts each other, not only in our business capabilities, but also in our personal qualities.
Our team is open, inclusive, punctual, positive and compliant.
There is warmth among us associates, but we prefer a tough style in order to approach our vision with planning,
goal control, processes, performance appraisals, and all other orderly and controllable methods.
We are honest, economical, reasonable, factual, logical, and rule-based.
We care about and respect each individual and recognize their individual
achievements. Every person of different background, color, and creed should be treated equally with respect.